1.Define social media and distinguish between social media platforms and social media tools.
1.Describe the ways in which consumers and businesses use social media for their buying decisions.
1.Outline the elements of a written social media marketing plan.
4.Discuss the importance of setting goals and developing strategies, including targeting an audience, for a social media marketing initiative.
4.Identify the qualities of effective social media content and the rules of engagement with social media.
4.Describe the different means of monitoring, measuring, and managing the social media marketing campaign.
Different forms of electronic communication through which users can create online communities to exchange:
Type of software or technology that allows users to build, integrate, or facilitate a community, interaction among users, and user-generated content
Enables users to communicate with each other online
Act as a home base for an online community
To access the conversations held there, users must become members
Websites that provide virtual communities for people to:
People post news items or links to outside articles on such sites, then vote on which postings get the most prominent display—and viewed by the most readers
These give people a place to save, organize, and manage links to:
Subscribers get a steady stream of brief updates from anyone ranging from a high-school friend to a celebrity
Blog postings and comments are attached to such sites and typically focus on specific topics
Members hold conversations by posting messages